Usability vs Technology
December 4, 2008 by antz
Filed under Web Development
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When JV Media Design was, the year was 1995 and the Internet was a very different place than it is today.
The first created websites we used simple layouts, a modest amount of graphics, standard "web safe colors, and no javascript. This was all done in an attempt to create websites that worked well with the browsers of the time (ie, Internet Explorer and Netscape Navigator).
As the years went by, technology rapidly changed, and so did the web. Soon enough, javascript what the standard procedure for creating "roll over" effects on the buttons for scrolling text, and lots more. Web pages got more graphically intense, and using Flash audio and what a brand new frontier.
Ten years have now passed and keeping up with the trends and technology is still a major priority for us. When it was unheard of once to include web pages in Flash, it is now become standard practice. But there is such a thing as "too much of a good thing."
We strive to create web pages technologies that blend together to create the best user experience. When it was once agreed to incorporate Flash "splash" on the Web page, it is now looked upon as extraneous that most visitors want to click through. Attention spans have shortened to a mere matter of seconds on the web, and uses Flashy put through a presentation to just have a "wow" factor can be more beneficial than harmful.
Thus, the main factor in consideration of Flash technology to your website is: "Will it improve my website?" In order to answer this question you must consider your target market. For instance, you are a rock band. You need to convey a certain image and your design can be more creative and exciting than if you are a Real Estate Agent. Try surfing the web and see what others have done with their sites. Ie, your designer should be able to guide you in what will work and what will not.
Keep in mind that there is still a fairly large percentage of Internet users accessing the web at dial-up speeds. If you do choose to use Flash, make sure you do not lose potential visitors by making them wait through a long, boring loading screen. Most people surf the web to access information. Just because you can design a very complicated Flash presentation, does not mean you should.
If you have questions, we would be happy to help you out!
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