Marketing Basics for the Webmaster

What is the relationship between Marketing and Web designing? How can a better understanding of Marketing help the web designer manage his business more profitably?
What is marketing?
The American Marketing Association defines Marketing as "the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy [...]

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How Not To Get Web Design Work

I get the occasional web design lead from my website. I wanted to find a company I could pass these onto. So I put an ad on a freelance site. It specified the programming qualifications needed, stated that the successful candidate should have good English, and was for companies only.
The replies I got were enlightening. [...]

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Web Design: How To Get Your Visitors To Stay

Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not only want them to come, you want them to stay.
The Internet is fast-paced. Your visitors decide very quickly whether or not you have what they want. There are five strategies [...]

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Sales Versus Customer Oriented Websites

Should Generating Revenue From A Website Be The Prime Motivator?
A pure sales site has only one purpose… to generate as much revenue as possible at any cost. In other words, your experience–good or bad–is inconsequential to the ultimate goal of the site and may well sacrifice customer satisfaction to make a sale.
How many times have [...]

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Increase Sales on Your Website! Use Graphics!

How many times have you clicked on a website only to find a screen full of text? You read a large-scale headline and then all you see is text, much like reading a letter. You scan down the page looking for something to attract your attention.
Do you know what you’re really looking for? You’re looking, [...]

Tags: e-cover, tangible product

Ten Design Mistakes to Avoid

Avoid these mistakes and your site will be steps ahead of your competition.
1. Not planning your site Before you even have a website, you must have an idea, a focus. Why do you want a website? What are your plans and goals for the site? Sit down and draw out a map of possible pages [...]

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How To Set Up A Professional Website On Your Own Using Web Templates

To create professional websites is not an easy task by any means. There are many things that you got to take into consideration like easy navigation, strategic links, clean coding, professional layout, easy downloading, scanability, usability and so on. These are the elements that differentiate a professional website from a mediocre one. So in a [...]

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