Each Flash file does not need to be uploaded independently and called as a SWF file; rather a Flash file can be embedded in a standard HTML document. One of the best techniques is to create a modular web site, where there are several Flash files which make up the web page combined with standard HTML elements. A hybrid site such as this, works especially well, if your navigation uses traditional HTML links. You can use cascading style sheets to give the appearance of flash text links. This type of hybrid site will always rank better than an all Flash site – all other factors being equal. It's also important to have your HTML page title correct, regardless of anything else. Several search engines look at meta titles first.

In addition to the page title, you can add meta tags to the head of the file. Outside of the actual HTML page, off page factors are important. There has been much written in recent articles that reciprocal links are not as important any longer, but certainly, one-way links pointing to your site from highly relevant and high ranking pages will increase your page rank. In addition links from prominent directories, such as Yahoo and Business.com, placed in the most relevant categories will help. One-way inbound links from relevant sites is still the best way to increase your ranking with or without Flash.

There are programming techniques which work while in the Flash authoring environment. While you are in the Flash authoring environment, with your FLA open…click F12. It will generate the HTML page for you. Look at the code of the page; it creates a place for you to put the text and URL's used in the Flash.